We started this whole thing back in 2020, right in the middle of all that craziness when nobody really knew what was coming next. Two brothers from a tiny farm town called Newton, Illinois—Brock and Mitch—had this idea that just wouldn't leave them alone. They kept looking at all the different drink insulators people were buying just to keep their cans and bottles cold, and they thought, "Why do we need three or four different ones? There's gotta be a better way".
And honestly? They were right.
So they built it. A universal can cooler that actually fits just about everything—standard 12-ounce cans, slim cans, 16-ounce cans, bottles, you name it. No more switching koozies every time you grab a different drink. No more digging through a drawer full of mismatched insulators trying to find the one that fits. Just grab your Buddy and go.
What started as a simple idea from a couple of small-town guys turned into something way bigger than they ever imagined. Within four months of launching, they were already the third best-selling thermo cooler on Amazon. Fast forward a few years, and we've shipped over a million orders. Not bad for a couple of brothers from Illinois, right?
But here's the thing—we never forgot where we came from. Small town roots, family, faith, community—that's still what drives us. We're not some big corporate machine churning out stuff just to make a buck. We actually care about the products we make and the people who use them. We've got over 50 colors and patterns now, from classic solids to wild prints, because we know everyone's got their own style.
Our drinkware lineup has grown a lot since those early days. You've got the Universal Buddy that started it all—the one that fits everything. Then there's the Thicc Buddy, our stainless steel vacuum-insulated tumbler that comes in 30, 40, and even 50 ounces. Keeps your cold drinks cold for 24 hours and your hot drinks hot for eight. Perfect for long road trips, tailgates, or just your morning coffee that you keep forgetting to finish. And the To Go Buddy, a 30-ounce tumbler that's basically become the go-to for anyone who needs their caffeine fix on the move.
What makes us different? We think about the little things. Like the non-slip rubber bottom on our coolers so they don't slide around and cause party fouls. The tapered design that actually fits in cup holders. The flexible silicone lid that keeps your drink from slipping out. Double-wall stainless steel so your drink stays cold for hours and your hands stay dry. No condensation rings on your furniture. No watered-down drink from melted ice. Just cold, refreshing goodness from the first sip to the last.
We're not trying to be the fanciest brand out there. We're trying to be the one you actually want to use every single day. The one that makes your life a little easier and your drinks a little colder. The one that feels like it was made by people who actually get it—because it was.
So whether you're camping, grilling out, hanging at the beach, or just relaxing on the couch, it's always better with a Buddy. That's not just a tagline—that's how we really feel.
Thanks for being part of this journey. We're just getting started.